IDEAg Group LLC Announces John Hendel as Director, Event Sales

WASHINGTON, July 13, 2018 – The IDEAg Group LLC recently announced John Hendel as director, event sales. In this sales leadership role, Hendel is responsible for leading exhibit sales, sponsorships and marketing programs for all IDEAg events including the Amarillo Farm and Ranch Show, Dakotafest, Minnesota Farmfest, Northern Illinois Farm Show and the IDEAg Trade Show at the American Farm Bureau Federation Annual Convention.


Hendel joins IDEAg with an extensive background tied to agriculture industry events including business development, management, sales and marketing. He will be responsible for helping all IDEAg Farm Show exhibitors and sponsors maximize their exposure to and engagement with show attendees.


“We are excited to add John’s agriculture industry expertise to our team,” said Melissa Sanders Carroll, executive director, business operations and revenue development. “His previous experience with diverse shows focused on dairy, row crops, cotton, vegetables and fruit, coupled with innovative ideas for the future, has the potential to dynamically change why both exhibitors and attendees choose to spend time at our events.”


Hendel previously served as director, connect events for Meister Media Worldwide and has worked on event management and sales at VerticalXchange LLC and Cygnus Business Media. IDEAg Group LLC delivers an optimal experience to attendees, exhibitors and industry thought leaders in the agricultural market. Through its established farm show events and Feed & Grain Magazine, the IDEAg Group is dedicated to bringing interactive, content-rich, high-value events to the marketplace, connecting top-level producers to providers across the country. The IDEAg Group offers interactive events, publications and media products that are produced “For Agriculture. By Agriculture.” To learn more about IDEAg Group LLC visit



Amy LaTessa, IDEAg
(815) 621-3254                                                                                     

Cyndie Shearing, AFBF
(202) 406-3649